Volkswagen Group Australia and Audi Australia to merge operations
February 1, 2021: Leading German prestige auto importer Audi Australia has today announced that it will join its affiliated brands in the national sales company Volkswagen Group Australia (VGA).
The merger is subject to final approval by the parent companies in Germany, and locally by the Foreign Investment Review Board. It unites Volkswagen, Audi, Volkswagen Commercial Vehicles and the VW-owned Czech brand SKODA in a single Australian entity.
Audi Australia (established in 1997) and VGA (2001) have hitherto traded as separate NSCs. The companies, which shared functions such as IT and procurement, had for some time examined other areas for combining recourses culminating in the decision to merge as per practice in most markets where multiple Group brands are sold.
VGA Managing Director Michael Bartsch said that the combined Group would be a force in the Australian passenger vehicle market.