Volkswagen Australia, the nation’s biggest European auto importer, celebrates a digital milestone today.
In the culmination of a series of online purchasing innovations, which included a ground up overhaul of its website, the brand’s debut in Click Frenzy this week saw 100,000 people visit to view these deals and Volkswagen’s growing array of online only offers.
“Our participation in Click Frenzy, which ran for 190,800 seconds, reinforces that customers enjoy the ease of configuring and ordering their new car online and we are delighted that so many were able to take advantage of our offers,” said Volkswagen Australia’s Director of Customer Experience and Marketing Jason Bradshaw.
Since January, when the new T‑Roc SUV was made available for online order only,
Volkswagen has led the local auto industry in implementing and continually enhancing online purchasing capability.
In the past month all new Volkswagens have been included in an expanded online purchase process. When the car is configured to personal requirements and the $500 deposit made, the designated dealer makes contact within 48 hours to complete the purchase and manage delivery.
This week customers have been able to order not only vehicles listed on Volkswagen’s newly released Stock-Locator tool, but also in-stock vehicles not yet allocated to dealers.
“Last week we were delighted that 1300 customers had used the attached trade-in valuation tool – more than half of them currently owners of rival brand vehicles,” Mr Bradshaw said. “It’s reasonable to assume that the majority of these have not owned a Volkswagen. These are fresh leads for dealers.
“This week, however, the Click Frenzy-driven initiative has re-written the record books. On Wednesday alone, 52,000 people viewed Volkswagen’s online offers. By today (Friday) that climbed to more than 100,000.
“Our sales capability has been greatly enhanced precisely at the point when it was most needed. While we were embarked on this course prior to COVID-19 changing life as knew it, the speed with which the business has responded and enhanced the online tool is one of Volkswagen Group Australia’s success stories.”