Model launches

California Dreaming: California Beach Limited Edition sells out online in nine hours

Model launches

California Dreaming: California Beach Limited Edition sells out online in nine hours

25 June 2020
  • Going, going, gone: 30 limited edition 6.1 generation Volkswagen camper vans sell out online in nine hours
  • Allocation of 30 Kombi van-inspired Multivan Cruise models also selling rapidly online

Nine hours after it was made available for online purchase yesterday at 10am, Australian customers have snapped up all 30 limited edition 6.1 generation California Beach camper vans.

At the same time a 30-vehicle allocation of the Multivan Cruise Limited Edition model was also placed online for sale. Both variants were made available for customer order with a raft of unique specifications, adding to the exclusivity and the rarity of the first-look vans.

While the initial allocation of 30 limited edition campers have found owners, the special Multivan Cruise model is available, but selling fast.

Customer orders were taken via Volkswagen Australia’s website with its newly enhanced ordering functionality, which also gives customers the opportunity to receive a digital trade valuation on their existing vehicle.

Volkswagen Commercial Vehicles Australia Director Ryan Davies said the result was unprecedented.

“It’s fitting that one of our most iconic heritage models ushers in a new way of selling our vehicles,” Mr Davies said.

“In the world we live in being able to offer customers new levels of flexibility feels like a natural step for the people’s car brand. Our online ordering and trade-in valuation is largely an Australian innovation, and it’s great to see it being embraced by our customers.”

Since launching in March, the new Volkswagen Australia site has made it easy for customers to research, specify, order and track the delivery of their new vehicle. Working in tandem with Volkswagen’s national dealer network, online ordering and trade-in valuation can be completed from any device.

More information on ordering available here.

Transporter Van Update (from 5th June)

As previously detailed, the T6.1 also includes Volkswagen’s venerable Transporter van range of workhorses. Due to factory restrictions derived from the worldwide COVID-19 pandemic, Australian vehicle arrivals have been delayed, with van models arriving around the same time of passenger vehicles in the range, from November. Customers awaiting ordered vehicles have been notified.  

The T6.1 van and passenger vehicle ranges, like all Volkswagen, are offered with a five-year, unlimited kilometer warranty, capped price servicing every calendar year, and the additional option of pre-purchased three or five-year Service Care Packs.

Pricing and specification information for the full T6.1 range will be announced at the end of July.