Introducing RooBadge,
an innovative approach to deterring kangaroos

Transforming the iconic Volkswagen Badge into a protective audio shield.

Every year on Australian roads, tens of thousands of drivers hit kangaroos. So, three years ago, we started a journey to create the world’s first scientifically proven vehicular kangaroo deterrent to help protect drivers and wildlife.

Number Plate Version

Key developments

Man opening the boot door of the Volkswagen Tiguan Allspace parked on the rooftop.

World-first species-optimisation

With multiple species of kangaroo found across Australia, all of which react differently to different sounds, producing a single sound to deter them all is nearly impossible. So, in a world-first innovation, RooBadge uses machine learning to compare its GPS coordinates against kangaroo distribution data to optimise its sound, deterring the kangaroo species that inhabit that location.

In-car app

Controlled by an in-car app

RooBadge links to an in-car app that automatically activates the RooBadge when travelling through known kangaroo collision hotspots. The in-car app also syncs with the cloud, allowing for over-the-air updates.

Family with the Volkswagen Multivan parked beside Lake.

Meaningful sounds

The RooBadge utilises a unique approach to audio-based deterrents by mixing meaningful sounds to kangaroos (like bird alarm calls, predatory sounds, and kangaroo foot thumps) with synthetic sounds.

Directional Sound

Unlike standard speakers that scatter sound, RooBadge utilises directional speakers to emit a focussed beam of sound far ahead of the vehicle, where it's most effective.

Man opening the boot door of the Volkswagen Tiguan Allspace parked on the rooftop.

Plug-and-play installation

The RooBadge will be easy to install on all current Amaroks by replacing the current front badge, offering a quick and convenient installation.

In-car app

Real-time collision data collection

To help gather real-time data, we’ve developed a reporting tool that allows animal protection agencies like WIRES to report kangaroo collisions easily, enabling RooBadge to recognise and activate in newly reported kangaroo collision hotspots.

Man opening the boot door of the Volkswagen Tiguan Allspace parked on the rooftop.

Geo Activation

RooBadge uses GPS & telemetry data to activate when travelling at a certain speed outside of towns and cities in kangaroo collision hotspots. 

Number Plate Version

Development Partners

The Journey So Far

For the last three years, we’ve worked with the Melbourne Animal Ethics Committee and industry leaders to develop RooBadge through real-world tests to help optimise our hardware, software and sounds.

Controlled testing on moving vehicles

The Office of Research Ethics and Integrity has permitted our 4th test phase, allowing us to advance our testing on wild kangaroos from stationary to moving vehicles. This test follows from stage #3 and enables us to increase encounters with kangaroos to gather more data on the effectiveness of our sound profiles.

The test involves driving slowly to find kangaroos. Once spotted and within range, the driver plays a random sound and captures the kangaroos' reactions on video.

Number plate mountable version

Number Plate Version

Volkswagen believes that safer roads should be available to all Australians. We’re developing a universal, mountable version of the RooBadge that attaches to your number plate, enabling a RooBadge to be installed on any vehicle regardless of its manufacturer.

Why Kangaroo collisions
keep happening


Why kangaroos are attracted to the road

The number of vehicle collisions involving kangaroos increases yearly due to kangaroo population growth intersecting with human population growth as our towns and cities expand into their habitats. In addition, when rain hits, the camber of our roads pushes water to the side, leading to young, green vegetation along the roadside, attracting kangaroos to feed, bringing them close to cars.


Issues with current solutions

A scientifically proven vehicular animal deterrent has yet to be successfully developed due to several issues. The main problem for many devices, like whistles you can attach to your vehicle, is that they don’t produce sound louder than the car is already making, so they don’t project sound far enough ahead of the vehicle. Another problem is that they emit generic sounds that don’t mean anything to kangaroos, further failing to deter them from the road.

However, one of the most significant issues they cause for us as humans is that they provide drivers with a false sense of security, meaning drivers are less vigilant whilst driving through kangaroo collision hotspots.


Potential to prevent animal collisions
across the globe


Potential to prevent animal collisions across the globe

Animal collisions are a global problem, with deer being the most significant issue across Europe and North America. So, we’re working with partners overseas to adapt RooBadge to deter deer and other problem animals worldwide.

Frequently Asked Questions

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To keep up to date with RooBadge’s journey from testing to product, click the register button below.

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