Volkswagen and the Sydney Swans first joined forces in 2011. For 13 years, Volkswagen have been a proud partner of the Sydney Swans, helping to drive the team forward in all aspects of footy life. Our partnership with the Sydney Swans is an exemplary collaboration that goes beyond logos on guernsey’s or vehicles on display. Through our shared commitment to excellence and community engagement, the Sydney Swans and Volkswagen partnership aims to leave a positive and lasting legacy for years to come
Sydney Swans Fan Day presented by Volkswagen returned to the Entertainment Quarter in June. Both AFL and AFLW teams made a special appearance for autographs, photos and on-stage interviews. Volkswagen were excited to have our all-electric ID.4 on display, where a competition was run from the boot of the car. Those who correctly guessed the number of footballs in the boot of the ID.4 were treated to an exhilarating drive in a Volkswagen Touareg around Centennial Parklands, driven by Swans players.
The Sydney Swans Fan Day presented by Volkswagen also headed to Melbourne. South Melbourne fans were able to get up close and personal with their favourite players and were also able to compete in the guessing competition from the boot of the Volkswagen Touareg, with some great prizes on offer.
We distribute the ever-popular Volkswagen Clap Banners to fans entering the SCG, detailing messages of support so fans can cheer on the Sydney Swans and make some noise from their seats.
During half time at every Sydney Swans home game, we get fans on their feet with the Volkswagen Clap Banner promotion. To enter, fans are asked to hold up their banners high in the air for their chance to win a $500 Ticketek gift voucher.
A winner is selected at random to the most enthusiastic fan waving their clap banner.
Volkswagens exciting Chill on the Hill experience is back at Henson Park for this year’s AFLW season. Lucky winners of the competition are treated to the best seats in the house at Henson Park. Winners are kit out with merch, delivered food and drinks to their seats and provided with ultra-comfortable seating so they can watch the game in comfort and style.
The Volkswagen Electric Range is something special. To celebrate, we’ve teamed up with the Sydney Swans to create the Electric Lounge Experience, a luxurious VIP experience to watch the Swans play at the SCG.
Lucky winners get to experience the Volkswagen range first-hand, by being chauffeured from their home to the SCG and back in a Volkswagen vehicle.
Winners also get to pick their own food, drinks and merchandise on game day.
Our range of Volkswagens are worth driving, so we created the Volkswagen Pedal Car Power. Hop into a pedal car against your opponent. Your mission: pedal as fast as you can to generate maximum power. Your efforts won't just be a great workout; they'll power a two-player slot car race. The energy you produce directly controls the speed of the slot cars. Pedal faster to race quicker!
Volkswagen Presenting Match Day
Every year, Volkswagen have access to a presenting match day for one game of men’s regular home season. In 2024, Volkswagen’s presenting match day was round 22, Sydney vs Collingwood at the SCG. As part of the match day, Volkswagen receive some amazing money can’t buy experiences, where Sydney Swans fans and members can enter to win! These include delivering the match ball to the umpire’s pre-game, taking part in the Guard of Honour on field and watching the team run through the banner, and tossing the coin ahead of the match!
Go Neutral
Volkswagen is helping the Sydney Swans take meaningful action to fight climate change through a partnership with Go Neutral. The Go Neutral’s organisation helps offset carbon emissions created through the exhaust of vehicles by paying to capture the same amount of emissions through growing trees and restoring native bushland. Sydney Swans Volkswagen ambassadors including Isaac Heeney, co-captains Luke Parker, Callum Mills, AFLW ambassador Brooke Lochland, coach John Longmire, and CEO Tom Harley, have all taken the opportunity to participate in the cause.
VolkswagenPartnership Programs
Volkswagen Footy Fit
Established in partnership with the Sydney Swans, Volkswagen Footy Fit, is a primary school health and wellbeing program.
Designed and delivered in partnership with Cool Australia, the program is aimed at primary school students aged between 8 and 11 years old. The program focusses on teaching kids the importance of health and wellbeing through a range of physical and in-classroom activities.
Volkswagen Footy Fit is an evolution of the Volkswagen Swansfit program. In 2022, the program reached 22,000 students nationwide, with this year seeing the launch of a new competition, Good Reels for Good Feels. It's an opportunity for students to create tutorial-style videos promoting health and well-being. Find out more by visiting the Volkswagen Footy Fit hub , get involved and share your experiences using #vwswansfit.
Volkswagen Footy Assist
Volkswagen and the Sydney Swans have been supporting communities across Australia since 2015 via a dedicated grassroots grants program. Over this period over $190,000 in grants have been awarded to more than 63 local AFL clubs nationally. These funds have helped provide new footballs, uniforms, training equipment and facility improvements to community clubs in need.
The Volkswagen Footy Assist program will once again return in 2023, giving clubs the chance to win a share of $50,000 worth of funds that can be used for facility upgrades, equipment, training programs or subsidising registration fees or much more.
Volkswagen Electric Lounge Promotion
Terms and Conditions
1. Information on how to enter and the prizes form part of these Terms and Conditions. Participation in this promotion is deemed acceptance of these Terms and Conditions.
2. The Promoter is Volkswagen Group Australia Pty Ltd (ABN 14 093 117 876) of 895 South Dowling Street, Zetland NSW 2017.
3. Subject to clause 4, entry is only open to all Australian residents. Entry is only open to Australian residents aged 16 years and older (“Entrants”). Entrants aged less than 18 years must obtain the consent of their parent or legal guardian to enter the Promotion and provide personal information about themselves. These Terms and Conditions will bind the Entrants and any parent or legal guardian who gives their consent for Entrants aged less than 18 years.
4. Employees (and their immediate families) of the Promoter and agencies associated with this promotion are ineligible to enter. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or 1st cousin.
5. Promotion commences at 9:00am AEDT on 04/03/2024 and ends at 10:00am AEST on 19/08/2024 (the “Promotional Period”).
To enter the competition, participants must, during the Promotional Period, visit the Volkswagen Electric Lounge wesbite at https://vwelectriclounge.com.au/ (“Website”), and enter their details whilst stating in 25 words or less why they want to win an electrifying experience.
6. This is a game of skill and chance plays no part in determining the winners. The winners will be selected by a panel of two (2) independent judges who are marketing professionals, based on the following judging criteria applied to each Entrant's entry: Relevance to the Promotion Post (50%); Uniqueness (25%); and Consistency with the Promoter’s brand ideals (25%) (together, the "Criteria"). The judge’s decision is final, no further correspondence will be entered into.
7. Each winner will receive:
a) 2 x tickets to the Volkswagen Electric Lounge experience at the SCG during a Sydney Swans match
b) 2 x pieces of merchandise (cap, scarf or beanie)
c) Catering package and beverages at the SCG
d) Collection and drop off to the SCG (from within a 45-minute drive time of the SCG)
(the “Prize”).
It is the winner’s responsibility to get to and from the agreed designated collection and drop off location. Winners will not be reimbursed for travel expenses.
8. There will be a total of two (2) Prizes available to be won for ten (10) Sydney Swans home games during the Promotional Period.
• R2 – Sydney Swans v Essendon - Saturday 23rd March 2024.
• R6 – Sydney Swans v Gold Coast Suns – Sunday 21st April 2024.
• R8 – Sydney Swans v GWS Giants – Saturday 4th May 2024.
• R10 – Sydney Swans v Carlton – Friday 17th May 2024.
• R13 – Sydney Swans v Geelong Cats – Sunday 9th June 2024.
• R16 – Sydney Swans v Fremantle - TBC (between Thursday 27th June – Sunday 30th June 2024).
• R18 – Sydney Swans v North Melbourne – TBC (between Thursday 11th July – Sunday 14th July 2024).
• R20 – Sydney Swans v Western Bulldogs - TBC (between Thursday 25th July – Sunday 28th July 2024).
• R22 – Sydney Swans v Collingwood - TBC (between Thursday 8th August – Sunday 11th August 2024).
• R24 – Sydney Swans v Adelaide Crows - TBC (between Thursday 22nd August – Sunday 25th August 2024).
9. The judging of winners based on the Criteria will take place at Banter, 257A Oxford Street, Paddington 2021 at the times stated below:
Round
Draw Time
Entry Cutoff
R2
Draw date
18/03/24
10:00am
18/03/24
8:00am
R6
15/04/24
10:00am
15/04/24
8:00am
R8
29/04/24
10:00am
29/04/24
8:00am
R10
10/05/24
10:00am
10/05/24
8:00am
R13
03/06/24
10:00am
03/06/24
8:00am
R16
24/06/24
10:00am
24/06/24
8:00am
R18
08/07/24
10:00am
08/07/24
8:00am
R20
22/07/24
10:00am
22/07/24
8:00am
R22
05/08/24
10:00am
05/08/24
8:00am
R24
19/08/24
10:00am
19/08/24
8:00am
The judges may select additional reserve entries which they determine to be the next best, and record them in order, in case of an invalid entry or ineligible entrant. In the event a selected winner does not contact the Promoter by 5:00pm AEST the day following the Prize draw, the Promoter reserves the right to award the Prize to a reserve entry.
10. The Promoter will contact each winner to arrange fulfillment of the Prize and any verification details required during this process.
11. The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) and to disqualify any entrant who submits an entry that is not in accordance with these Terms and Conditions or who tampers with the entry process. Errors and omissions will be accepted at the Promoter's discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.
12. If there is a dispute as to the identity of an entrant, the Promoter reserves the right, in its sole discretion, to determine the identity of the entrant.
13. Only one (1) entry is valid per person.
14. The winner will be notified via the contact details provided at the time of entry. The Promoter’s decisions are final and no correspondence will be entered into.
16. If the winner does not take the Prize (or an element of the Prize) at the time stipulated by the Promoter, then the Prize (or that element of the Prize) will be forfeited by the winner. The Prize, or any unused portion of the Prize, is not transferable or exchangeable and cannot be taken as cash.
17. The total prize pool value is up to $15,050 including GST.
18. When an entrant submits any materials via the promotion including comments (“Content”), the entrant, unless the Promoter advises otherwise, licenses and grants the Promoter, its affiliates and sub-licensees a non-exclusive, royalty-free, perpetual, worldwide, irrevocable, and sub-licensable right to use, reproduce, modify, adapt, publish and display such Content for any purpose in any media, without compensation, restriction on use, attribution or liability. Entrants agree not to assert any moral rights in relation to such use and warrant that they have the full authority to grant these rights.
19. Entrants agree that they are fully responsible for the Content they submit. The Promoter shall not be liable in any way for such Content to the full extent permitted by law. The Promoter may remove any Content without notice for any reason whatsoever. Entrants warrant and agree that:
a) They will not submit any Content that is unlawful or fraudulent, or that the Promoter may deem in breach of any intellectual property, privacy, publicity or other rights, defamatory, obscene, derogatory, pornographic, sexually inappropriate, violent, abusive, harassing, threatening, objectionable with respect to race, religion, origin or gender, not suitable for children aged under 15, or otherwise unsuitable for publication;
b) They will obtain prior consent from any person that appears in their Content;
c) They will obtain full prior consent from any person who has jointly created or has any rights in the Content, to the uses and terms herein;
d) Their Content shall not contain viruses or cause injury or harm to any person or entity;
e) they will comply with all applicable laws and regulations, including without limitation, those governing copyright, content, defamation, privacy, publicity and the access or use of others' computer or communication systems. Without limiting any other terms herein, the entrant agrees to indemnify the Promoter for any breach of the above terms.
f) Images that are directly defamatory to the Promoter will also not be approved.
20. Entrants consent to the Promoter using their name, likeness, image and/or voice in the event they are a winner (including photograph, film and/or recording of the same) in any media for an unlimited period without remuneration for the purpose of promoting this promotion (including any outcome), and promoting any products manufactured, distributed and/or supplied by the Promoter.
21. If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, including but not limited to technical difficulties, unauthorised intervention or fraud, the Promoter reserves the right, in its sole discretion, to the fullest extent permitted by law to: (a) disqualify any entrant; or (b) modify, suspend, terminate or cancel the promotion, as appropriate.
22. Nothing in these Terms and Conditions limits, excludes or modifies or purports to limit, exclude or modify the statutory consumer guarantees as provided under the Competition and Consumer Act, as well as any other implied warranties under the ASIC Act or similar consumer protection laws in the States and Territories of Australia (“Non-Excludable Guarantees”). Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its respective officers, employees and agents) excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the promotion.
23. Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its respective officers, employees and agents) is not responsible for and excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of: (a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorised access or third party interference; (c) any entry or prize claim that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter; (d) any variation in prize value to that stated in these Terms and Conditions; (e) any tax liability incurred by a winner or entrant; or (f) use of a prize.
24. These Terms and Conditions are governed by, and are to be construed in accordance with, the laws enforceable in New South Wales, Australia. Each party submits to the exclusive jurisdiction of the courts exercising jurisdiction in New South Wales, Australia and any court hearing appeals from those courts.
25. Entrants acknowledge and agree that the Promoter may collect their personal information ("PI") in order to conduct the promotion and may, for this purpose, disclose such PI to third parties, including but not limited to agents, contractors, service providers, prize suppliers and, as required, to Australian regulatory authorities. Entry is conditional on providing this PI and consenting to the Promoter using this PI for the purposes set out in this clause. The Promoter will also use and handle PI as set out in its Privacy Policy, which can be viewed at https://www.volkswagen.com.au/en/privacy-policy.html which adheres to the Privacy Act 1988 (cth) and Australian Privacy Principles. In addition to any use that may be outlined in the Promoter’s Privacy Policy, the Promoter may, for an indefinite period, unless otherwise advised, use the PI for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. The Privacy Policy also contains information about how entrants may opt out, access, update or correct their PI, how entrants may complain about a breach of the Australian Privacy Principles or any other applicable law and how those complaints will be dealt with. All entries become the property of the Promoter.
If any dispute arises between an Entrant and the Promoter concerning these Terms and Conditions , the conduct or results of this promotion, or any other matter relating to this promotion, the Promoter will take reasonable steps to consider the entrant’s point of view, take into account any facts or evidence the entrant puts forward, and to respond to it fairly within a reasonable time. The decision of the Promoter will be final and binding and no correspondence or discussion will be entered into, comment issued, or reason given in respect of any decision made by the Promoter.
